4 simple reasons to invest in custom WordPress website development
Installing cheap plugins on your site can slow things down -- invest in plugin development to keep your WordPress site working well!Read More
The WordPress guidelines have always recommended a differentiation between what a site looks like, and the content it contains. It looks like the theme review team will be cracking down on that going forward. And that’s a good thing.
At Performance Foundry we work hard to keep this separation. In a recent Miami real estate website we built, we took the projects, neighbourhoods and realtors editing panels out of the theme and put them into a custom plugin. The CSS and styles for those “custom post types” are then controlled by the theme.
Because — while it’ll cost you a few thousand dollars in development time now, it’ll save you multiples of thousands when you’re ready to change your style.
Brands change, audiences grow, business needs evolve. Your website needs to do that too; and that’s why this technical differentiation should matter to you.
There are many commercial outlets to buy themes, and many free places to get them. You can also have custom themes designed and developed by professionals. The latter is the kind of work we enjoy doing here at Performance Foundry.
Your best option is to have a theme custom developed to meet your publishing or business needs. This gives you the best return on an investment of US$5,000-20,000 for most small business sites. These might be built on existing frameworks like Underscores, WooThemes Canvas, Genesis or built from scratch.
Your second-best option is to download a theme that looks like you want it to. Expect hundreds of hours of learning, or paying $1,000+ to get it just right. But what are the danger signs?
Expect to be locked into the theme if:
We’re 100% behind the decision to separate theme style and website function. It makes for a cleaner, faster and better website.
Want to have your site reviewed, rescued from a over-zealous theme, or a new site built? Touch base with our team below.